Global food demand is projected to skyrocket in the future, creating vast job opportunities in food production, transformation and marketing.
In many parts of the world, farm workers are in their late 50s and ageing. Even in Africa where the rural population is younger, young people dream of ditching fieldwork for city jobs. With low access to land, finance and knowledge on the one hand, and the pull of urban lifestyles on the other, farming is indeed a hard sell for many young people.
Yet other trends give reason for optimism: in surveys, younger generations express a thirst for innovation, private entrepreneurship and meaningful work. Younger generations care much more about the quality, sustainability and provenance of the food they eat than their parents do. And many are drawn to technologies that have the potential to break new ground in food and agriculture.